Category Archives: indonesia teak furniture

Indonesia is among the top 20 furniture exporters worldwide with an established reputation particularly within the field of outdoor furniture from teak, bamboo and rattan as well as carved furnishings. With abundant natural resources including numerous varieties of timber, the country has attracted global attention as a furniture manufacturing base for international brands. However, the country’s population of over 250 million people and rising consumer purchasing power is now being perceived as its greatest attraction and pull for furniture makers. Local furniture manufacturers have flourished over the past decade and are on course to further reap the benefits of Indonesia’s growing prominence as a furniture producer following the implementation of a legal verification system for timber sourcing.

Environmental sustainability in raw material sourcing and production methods are now the order of the day for Indonesian furniture manufacturers as consumers both at home and abroad seek out environmentally friendly products. Numerous local Indonesian companies are utilising reclaimed wood to make a variety of furniture types ranging from sofas, tables and chairs and often complement their efforts with local reforestation programs. Large scale furniture manufacturers are also thinking ‘green’ when it comes to appealing to local consumers and international customers through investing in environmentally efficient production methods and obtaining internationally recognised certifications in environmental management. This approach has served to secure Indonesia’s foothold in the international export market and will safeguard further expansion as mature markets including the European Union, USA and Japan continue to apply increasingly stringent environmental standards on imported products.

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While the domestic market remains primarily price sensitive, Indonesian middle-high and upper class consumers are demonstrating the same sensitivities as their global counterparts in seeking out ‘green’ classified products. The domestic furniture market value reached 9 trillion RP in 2013, dominated by Indonesian local furniture brands who enjoy extensive local consumer appreciation over foreign brands. Chinese made furniture imports have risen following the introduction of the ASEAN – China free trade agreement which has created tight price competition at the lower end of the market.

 

 

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